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Privacy Policy

Last Updated: May 2026

At Cuvees.com (operated by 12 Bottles Company Limited, "we," "us," or "our"), we respect your privacy and are committed to protecting your personal data. This Privacy Policy outlines how we collect, use, process, disclose, and safeguard your information when you visit our website (www.cuvees.com) and use our services, in strict compliance with the Hong Kong Personal Data (Privacy) Ordinance (PDPO) and the Macau Personal Data Protection Act (PDPA).

1. Information We Collect

To provide you with our curated wine selection and logistics services, we collect several types of information:

  • Identity & Contact Data: Your name, billing address, delivery address, email address, and telephone number.

  • Transaction Data: Details about payments to and from you, and other details of products and services you have purchased from us. (Note: We do not store full credit card details on our servers; all payments are securely processed by our third-party payment gateways).

  • Technical & Usage Data: Your IP address, login data, browser type and version, time zone setting, operating system, and information about how you use our website.

  • Marketing & Communications Data: Your preferences in receiving marketing from us and your communication preferences.

2. How We Use Your Personal Data

We will only use your personal data when the law allows us to. Most commonly, we use your data for the following purposes:

  • Order Fulfillment: To process your orders, manage payments, fees, and charges, and deliver products via our internal logistics fleet.

  • Customer Support: To notify you about changes to our terms or privacy policy, request reviews, or resolve delivery inquiries.

  • Marketing & Personalization: To recommend specific wines, spirits, or events that may interest you based on your browsing behavior.

  • Website Optimization: To administer and protect our business and website (including troubleshooting, data analysis, testing, and system maintenance).

3. Data Sharing and Third-Party Disclosures

We do not sell, rent, or lend your personal data to third parties for marketing purposes. However, to effectively operate our business, we may share your data with trusted third parties under strict confidentiality agreements:

  • Service Providers: Delivery couriers, IT service providers, and secure payment processing gateways.

  • Strategic Partners: International auction and consignment entities, such as Hart Davis Hart and Whisky Hammer, strictly for users who utilize our collection, valuation, or auction services.

  • Legal Compliance: Regulatory authorities and law enforcement agencies within the Hong Kong SAR and Macau SAR when required by law.

4. Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to distinguish you from other users. This helps us provide you with a seamless browsing experience and allows us to improve our site.

  • You can set your browser to refuse all or some browser cookies.

  • If you disable or refuse cookies, please note that some parts of this website may become inaccessible or not function properly.

5. Direct Marketing and Opt-Out Policy

We want to share our exclusive allocations and promotions with you, but only if you want them.

  • Opt-In/Opt-Out: You will receive marketing communications from us only if you have opted in.

  • Easy Unsubscribe: You can opt-out or unsubscribe from our marketing emails at any time by clicking the "Unsubscribe" link at the bottom of any promotional email, or by contacting us directly at hello@cuvees.com. We will process your request promptly.

6. Data Security and Retention

  • Security Measures: We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used, accessed in an unauthorized way, altered, or disclosed.

  • Retention Period: We will only retain your personal data for as long as necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

7. Links to Third-Party Sites

Our website may include links to third-party websites, plug-ins, and applications. Clicking on those links may allow third parties to collect or share data about you. Cuvees.com does not control these third-party websites and is not responsible for their privacy statements.

8. Your Legal Rights

Under the HK PDPO and Macau PDPA, you have the right to:

  • Request access to the personal data we hold about you.

  • Request correction of any inaccurate or incomplete personal data.

  • Object to or restrict the processing of your data for direct marketing purposes.

If you wish to exercise any of these rights, or if you have any questions regarding this Privacy Policy, please contact our Data Protection Officer at:

Email: hello@cuvees.com

Subject Line: Data Privacy Request